Street art for women

KOCCA has created a new street art campaign as a tribute to all women.

The center of the KOCCA universe are women and this is why the brand has decided to pay homage to them through a new project - a maxi-murales that colors Largo La Foppa, between Via della Moscova and Corso Como.

The artistic intervention is a riot of colors and best represents the vision of the brand: an invitation to love and respect for women.

The signature is by graffiti artist Mathieu Romeo, better known as TROTA, who has been able to interpret the will of the brand according to his sensitivity, creating a work characterized by its typical urban and authentic style.

"Working for a fashion brand is a world that opens many perspectives, especially when this decides to take a fierce position in the fight against violence against women. Once I explained the goal, for me it was simple and complex at the same time to use my style and my letters to convey a live and pulsating message in the veins of the city of Milan, a wall and a message that everyone can see and let actively impact their lives. I am proud to be the first to work for a brand that has the right mix of innovation and courage!" explains the artist.

The artist

Mathieu Romeo, aka TROTA, is one of the most experienced writer in Rome still in business. Active since 1993 on trains and metro halfway around the world, has also developed events at the national level and participates in various collective exhibitions in both Italy and France.

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