Metropolitan Après Ski: style, sound & community in Milan

On February 19th, the Kocca flagship store on Via Dante transformed into a true hub of style and experience with Metropolitan Après Ski, an exclusive event that sold out in just a few days. This event celebrated the intersection of the imagery of the Milan-Cortina Winter Olympics and the contemporary lightness of the Spring/Summer collection.

For one evening, our Milanese store changed pace and atmosphere, reinterpreting the iconic après ski with an urban twist. An immersive experience dedicated to styling, music, and connection with our community, designed to showcase the collection in its moments "at work" and "after work."

The star of the evening was Tiny Idols, Costume Director of the Opening Ceremony of the Milan-Cortina Paralympics, who led personalized styling sessions, accompanying our guests on a journey through looks, live photoshoots, and real-time content. A moment of consultation and sharing that made each participant an active participant in the experience.

The aperitif was punctuated by a DJ set by Tudor Laurini (Klaus), who brought to the decks a mix of original songs and sounds recorded at altitude over the years: a true "sonic signature" capable of amplifying the winter imagery in a metropolitan context.

An event that confirms our vision: retail as a space for meeting, connecting, and brand experience, where the community is always at the forefront.